Post by account_disabled on Feb 19, 2024 21:25:21 GMT -7
The functional responsibilities of a PPC specialist depend on the size of the company, the digital channels it uses, the type of business and the niche in which it works. Currently, medium and large e-commerce companies often hire individual specialists to set up advertisements on social platforms — target specialists, and in Google Ads (search advertising, contextual media network, video campaigns, ads in mobile applications, etc.) — PPC managers . advertising in Google Ads Source: commons.wikimedia.org/ In fact, the very concept of a PPC specialist is quite broad: it is an expert in contextual advertising who should be able to set up all paid sources of traffic — from social platforms to YouTube Remarketing.
The duties of a PPC specialist of a marketing agency usually include: preparation of a PPC strategy — analysis of a niche, a brand (including its previous PR (advertising campaigns ), competitors, determination of the target audience for which advertising will France Phone Number be targeted); media planning and preliminary assessment of the effectiveness of advertising placement on various channels; preparation of advertising campaigns (variants of creatives, texts for different platforms); RK settings in advertising cabinets (Google Ads, FB Ads Manager, etc.). All the necessary parameters are set - from goals to geo / interests / keywords and minus words - depending on the advertising tool; testing of advertising campaigns.
As a rule, a minimum budget and terms of 5 to 14 days (depending on the RC) are set for the period of testing ads, intermediate data are analyzed and adjusted; constant analysis of launched advertising campaigns, tracking of budgets, collection of data on audience behavior for setting up remarketing, reporting; optimization of contextual advertising as needed; assessment of KPI compliance, finalization of RK, receiving feedback from the client. Development of the RRS strategy and its implementation is a long-term process. Depending on the goals and scale of the business, it may take several weeks to launch effective advertising campaigns, taking into account the stages of market research, CA analysis, media planning and other mandatory preliminary steps.
The duties of a PPC specialist of a marketing agency usually include: preparation of a PPC strategy — analysis of a niche, a brand (including its previous PR (advertising campaigns ), competitors, determination of the target audience for which advertising will France Phone Number be targeted); media planning and preliminary assessment of the effectiveness of advertising placement on various channels; preparation of advertising campaigns (variants of creatives, texts for different platforms); RK settings in advertising cabinets (Google Ads, FB Ads Manager, etc.). All the necessary parameters are set - from goals to geo / interests / keywords and minus words - depending on the advertising tool; testing of advertising campaigns.
As a rule, a minimum budget and terms of 5 to 14 days (depending on the RC) are set for the period of testing ads, intermediate data are analyzed and adjusted; constant analysis of launched advertising campaigns, tracking of budgets, collection of data on audience behavior for setting up remarketing, reporting; optimization of contextual advertising as needed; assessment of KPI compliance, finalization of RK, receiving feedback from the client. Development of the RRS strategy and its implementation is a long-term process. Depending on the goals and scale of the business, it may take several weeks to launch effective advertising campaigns, taking into account the stages of market research, CA analysis, media planning and other mandatory preliminary steps.
