Post by account_disabled on Mar 2, 2024 3:20:43 GMT -7
Many companies will have undertaken a process of rebranding or reevaluating their communication strategy and realizing that missed business opportunities are linked precisely to the type of message conveyed. Standard approaches that emphasize the company's ability and experience in a certain sector no longer work: to generate leads, sales opportunities and close new customers, you need to go a step further. Today we talk about corporate storytelling and its opportunities for B2B, with some useful advice for approaching this discipline that is as fascinating as it is high-performance. Business Storytelling: Why Your Business Needs a Great Story The first myth to dispel when talking about corporate storytelling is that it doesn't just concern B2C companies. Having a great story to communicate therefore does not only have to do with businesses that target people; in fact, this change of perspective starts from the assumption that even in b2b companies, purchasing decisions are made by people.
so it is they who need to be spoken to. The idea of people to people helps us in creating an engaging, emotional and emotional communication strategy that reaches people's hearts - even in a business to business context. The branding strategy must address people, be created with the idea of creating a bond with prospects who, from the screen of their devices, interact with company content. Having a story to tell is the first step to generating positive feelings in people who have to make purchasing decisions. Anyone, in fact, is more likely Australia WhatsApp Number Data to be attracted first emotionally and then rationally, which is why it is essential to work on feelings. Let's get into the merits of corporate storytelling, with some useful advice for putting it into practice and obtaining results. Communication must be targeted To work, a big story must first of all relate to a specific target. A story told to excite a large audience of people is unlikely to find its way into people's hearts. To be functional to the objective, it must be limited to a specific target , so as to involve and entertain them with an emotional communication strategy. If for B2C companies this step can be more easily applicable, for B2B companies the situation.
changes: the buyer personas can be different and reaching everyone's feelings can be very complex. For this reason, it is recommended to develop a storyline thinking about the common aspects that buyer personas share, and then decline them according to the more specific and personal messages. corporate storytelling Launching the right corporate storytelling mechanisms to win over people requires time and attempts, necessary to find the communication key that best attracts the public's attention: once identified, a virtuous circle of growth, loyalty and business opportunities will be generated. The messages are emotional and engaging Throughout this article we have already mentioned the strength of corporate storytelling: the messages are not standard, but characterized by a positive sensation, the generation of feelings and emotional transport. But what exactly does that mean? Choosing to convey branding messages through the discipline of storytelling means working on emotions to initially attract and then involve the public . With storytelling, the objective of the strategy does not change, but the way in which the target is reached. Let's say a company sells security systems. A standard and anonymous message could underline the experience gained in the sector and the number of customers acquired.
so it is they who need to be spoken to. The idea of people to people helps us in creating an engaging, emotional and emotional communication strategy that reaches people's hearts - even in a business to business context. The branding strategy must address people, be created with the idea of creating a bond with prospects who, from the screen of their devices, interact with company content. Having a story to tell is the first step to generating positive feelings in people who have to make purchasing decisions. Anyone, in fact, is more likely Australia WhatsApp Number Data to be attracted first emotionally and then rationally, which is why it is essential to work on feelings. Let's get into the merits of corporate storytelling, with some useful advice for putting it into practice and obtaining results. Communication must be targeted To work, a big story must first of all relate to a specific target. A story told to excite a large audience of people is unlikely to find its way into people's hearts. To be functional to the objective, it must be limited to a specific target , so as to involve and entertain them with an emotional communication strategy. If for B2C companies this step can be more easily applicable, for B2B companies the situation.
changes: the buyer personas can be different and reaching everyone's feelings can be very complex. For this reason, it is recommended to develop a storyline thinking about the common aspects that buyer personas share, and then decline them according to the more specific and personal messages. corporate storytelling Launching the right corporate storytelling mechanisms to win over people requires time and attempts, necessary to find the communication key that best attracts the public's attention: once identified, a virtuous circle of growth, loyalty and business opportunities will be generated. The messages are emotional and engaging Throughout this article we have already mentioned the strength of corporate storytelling: the messages are not standard, but characterized by a positive sensation, the generation of feelings and emotional transport. But what exactly does that mean? Choosing to convey branding messages through the discipline of storytelling means working on emotions to initially attract and then involve the public . With storytelling, the objective of the strategy does not change, but the way in which the target is reached. Let's say a company sells security systems. A standard and anonymous message could underline the experience gained in the sector and the number of customers acquired.
