Post by account_disabled on Oct 24, 2023 21:53:14 GMT -7
VodafoneZiggo is a mega player in the television, internet and telephony market. Created in 2017 after a merger of the Dutch branches of Liberty Global and Vodafone Group. Who is Marcel de Groot? Marcel de Groot is CCO Consumer at VodafoneZiggo. He started as a marketer at Nuon, and was still a colleague of mine at the time. After a short pit stop at Pon automotive, he has been working at Vodafone since 2008. After the merger, Marcel heads the commercial team. What makes VodafoneZiggo the best marketing company in the Netherlands.
Marcel talks practically and strategically about cross functional teams and brand purpose. We also discuss questions from HelloMasters fans about, for example, 3rd party data and sponsorships. As icing on the cake, Marcel explains photo editor how VodafoneZiggo uses its marketing budget. What inspires him as a commercial leader? “The constantly changing environment in which we work.” In this HelloMasters podcast Marcel de Groot talks about.
Collaborate with major content channels such as HBO and Formula 1 8000+ marketing tools, how do you use martech well? Business value of brand awareness and sponsorships Why VodafoneZiggo no longer focuses so much on TV and audio marketing channels In November, our focus was clearly on next year. Have you already started your content planning? And what about the trends that you can use for your strategy? Yet the 'normal work' continues. Setting up campaigns for Black Friday and other holidays, for example. Plus: always keep your texts understandable.
Marcel talks practically and strategically about cross functional teams and brand purpose. We also discuss questions from HelloMasters fans about, for example, 3rd party data and sponsorships. As icing on the cake, Marcel explains photo editor how VodafoneZiggo uses its marketing budget. What inspires him as a commercial leader? “The constantly changing environment in which we work.” In this HelloMasters podcast Marcel de Groot talks about.
Collaborate with major content channels such as HBO and Formula 1 8000+ marketing tools, how do you use martech well? Business value of brand awareness and sponsorships Why VodafoneZiggo no longer focuses so much on TV and audio marketing channels In November, our focus was clearly on next year. Have you already started your content planning? And what about the trends that you can use for your strategy? Yet the 'normal work' continues. Setting up campaigns for Black Friday and other holidays, for example. Plus: always keep your texts understandable.
